Overview of Methods

  • UNCOVER RELEVANT EMOTIONAL + FACTUAL MARKET DRIVERS

  • Limbique Emotional Explorer (LEE)
  • Explorations + sequential significance test
  • Focus Groups
  • LEE Workshops
  • Innovation Workshops
  • Creative Workshops

  • MARKET STRUCTURE BRAND STATUS ANALYSIS

  • Market segmentation
  • Target group analysis
  • Brand core analysis
  • Positioning analysis
  • Attitude & Usage
  • Image analysis
  • Brand choice analysis / Cause-and-effect chains
  • Consumer Satisfaction
  • Media Placement Research

  • RELIABLE IMAGE AND $ALES EFFECT FORECASTS

  • $ales Effect Test-System für:
  • Concept $ales Effect Test
  • Product $ales Effect Test
  • Packaging / Design $ales Effect Test
  • Advertising $ales Effect T.
  • Promotion $ales Effect T.
  • Brand Stretching
  • Category Analysis
  • Market simulation

  • CONSULTING &
    COACHING

  • OTS-TRACKING