is one of the leading marketing researchers and strategists with more than 30 years of experience. No one does a better job of uncovering and explaining the hidden reasons of brand choice. He has supported brands and companies such as Airwaves, Bahlsen, Beck's, Birds Eye / Iglo, Dymo, Ferrero, Kellogg, L`Oreal, Leitz, Lotto, Nivea, Nestlè, Novartis, P&G, Schering, Staedtler, Unilever, WD-40, Weight Watchers and Wrigley. Brands which used his superior insights and recommendations have won more than 35 marketing awards since 2003 such as Top Brand of the Year 2014, 2013, 2012, 2009; Marken (Brand) Award 2014, 2010, 2004, 2 x 2003, Product of the Year 2012, 2 x 2011, 2009, 2008, 6 x 2006, 6 x 2005, 2004; SATIS Innovation Award (France) 2012, 2011; Super Brand 2010/09; 2006, 2004; most revitalized brand in 2008 (UK).
In 2007 he founded the international MAYER DE GROOT Marketing-Research and Consult network. Before that he was 7 years COO at Konzept & Analyse, Marketing Executive Vice President at Carat media agency (CMO) and CEO at Target Group, after an international career in the MARS group and Scholz & Friends advertising agency. He teaches at several universities (eg. EBS- European Business School, Miami Ad School, SMI Steinbeis University in Berlin and Munich), is a frequent speaker at conferences and author of several marketing books and numerous business articles. He is also a member of the Advisory Board of the EBS Symposium. – The EBS Symposium has more than 1000 participants each year and is one of the biggest – if not the biggest – business congress worldwide organized solely by students (of the EBS University for Business and Law).